PocketPhysio

The "Book a Demo" CTA is the core conversion mechanic — no free trial, no self-serve signup, just a sales-gated form. That's the bottleneck. The page does a solid job showing the product UI, but with no pricing and no instant activation path, you're asking physios to commit calendar time before they've felt any value. In a market where Cliniko and Jane App already own the relationship, demo-only funnels leak hard — typical B2B SaaS demo-to-close sits around 20-30%, and you're burning top-of-funnel traffic before it even enters that pipe. Run a single experiment: add a "Try it on your own patient list" self-serve onboarding with a 14-day free trial. Track time-to-first-action-queue-view as your activation metric — if a physio sees a real patient flagged within 48 hours, you've hit your aha moment. That one saved dropout ROI claim is compelling, but it needs to be felt, not just read.